 |
 |
 |
 |
||
 |
|
||||
 |
 |
 |
 |
|
|
| |||||
| December 16, 2003 | |||||
|
|
Toronto Rehab Capital Campaign: The Spirit of GivingThis Christmas we are pleased to write about one of our most engaging assignments: designing and producing the print and video/DVD collaterals for the compelling story of the Toronto Rehab Capital Campaign. It is about the resilience of the human spirit and of what we can do to rebuild lives. It's a story about "Everything Humanly Possible." Design Vision's involvement began nine months ago with a call from Barb Stymiest, CEO, Toronto Stock Exchange and the Chair of the Capital Campaign: "George, the Toronto Rehab Foundation has a fundraising goal of 115 million dollars, and I want Design Vision to help us out." We quickly got to work and set up a detailed round of research that included consultations with volunteer groups drawn from targeted donor segments. We learned that while the competition was indeed formidable there was an openness and willingness to listen to the Toronto Rehab story - particularly as it represents a distinct branch of medical focus. We also tested approaches to telling the story which provided clear feedback on what worked, and what did not... allowing us to build a clear framework for design. During four months of intensive research, shooting, and editing we came into close contact with the patients, caregivers, researchers, academics, and senior management and board members of this unique institution. The spirit and the level of commitment that we witnessed and came to appreciate seem to permeate the institution and speak to the day-to-day realities of what the spirit of giving is really all about. "Working with the Design Vision team we have developed a point of view and perspective that works for us and for those to whom we are presenting," notes Sheila Hicks, President of the Toronto Rehab Foundation. "They have delivered a truly outstanding set of collaterals that capture the Toronto Rehab Capital Campaign message. Design Vision gave this assignment a sense of priority and perhaps, even more importantly, by simply giving of themselves to make this, they confirmed that when we work together, almost Everything is Humanly Possible." We encourage you to join Design Vision in donating a portion of your charitable dollars to Toronto Rehab Foundation. To learn more or to make a donation online you can visit Toronto Rehab's website at www.torontorehab.com. |
| |
 | |
|
Design Vision - Positioning our Clients for the FutureDelivering strategic differentation is our job. Now in our 15th year, Design Vision continues to work with leading retail clients, assisting them to take advantage of opportunity today - while helping position them for the future. 134 Peter St., Suite 401, Toronto, ON, M5V 2H2
|
| |
Toronto Rehabilitation InstituteEach year in Canada, serious illness or injury changes the lives of hundreds of thousands of people of all ages. Car crashes, workplace accidents, recreational injuries, stroke, heart disease. cancer, degenerative diseases- all can result in long-lasting or permanent impairments that pose severe physical, psychological and emotional challenges. Fortunately, Canada has a unique facility that specializes in rehabilitation, complex continuing care, research and education. That facility is the Toronto Rehabilitation Institute. |
|
| |
|
If you have trouble viewing this page, you can see it online here:
To unsubscribe - CLICK HERE and hit SEND or |
|
